The strategy decks were always sound. The financial models were correct. The change plans were comprehensive. And then, almost nothing would actually change. Not because people did not want change. Because what was actually keeping things stuck was never on the deck.
Inside leadership teams I kept noticing the same pattern: alignment in the meeting, divergence in the hallway. Decisions made, then quietly reversed by absence. Commitments stated, then eroded by the things people had agreed not to discuss.
I stopped offering strategy. I started offering what was missing: someone in the room asking the questions the team had been working around for years. And someone willing to push them past their comfort, in a way they can accept, but without sugarcoating the truth.